It’s become an epidemic, it seems, to quantify the world. The only problem is that sometimes we’re not using useful metrics.
When a social injustice occurs, people take to the streets. Thousands gather and hold protests. Thousands more, maybe even millions, take to social media to voice their grievances. Later, the success of the movement comes from the metrics: the number of marchers, the number of cities where they took place, the vast amount of tweets. But was that the point? Or was it to change government policy?
Now let’s look at the business side of metrics. Companies flush money down the drain with the promotion of tweets and Facebook posts and rave about their “reach,” a term they use to assume success. But what was the return on investment? How about the conversion? Does it matter how many new followers you tallied if it led to minimal additional sales?
Again, caught up in the wrong numbers.
Then, of course, there’s the question at the heart of the issue, or at least what I care about: Why do we try to apply these same methods of metric measurement to literature, something so innately qualifiable?
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A few months back, I read an article in Publishers Weekly breaking down the “numbers of literature,” regarding aspects such as cliché and punctuation use. It included several infographics, showing how various books and authors stacked up against each other. Among the findings: Danielle Steel started 46% of her novels with a sentence mentioning the weather, James Patterson’s Cross Fire used 242 clichés per 100,000 words, and Elmore Leonard used only 49 exclamation points per 100,000 words over his 45 books. The article, however, never answers the looming question, “So what?”
Literature was never meant to be dissected into quantifiable metrics, but it seems that’s the world where we now live. To a certain extent, I get it — by using metrics, we can more effectively study the world and our businesses, and therefore try to apply our analysis toward improving. It works in many fields — if, of course, they’ve found the right metrics to measure (the problem being that some form of measurable data is readily available to most businesses, and so defining what metrics are actually valuable is the difficult part).
But please, keep it out of literature.
Metrics break down a data set to attempt to form a new strategy. They find the best formula for success — or try to, at least. But I don’t want to live in a literary world where meeting quotas on cliché use and punctuation frequency is considered successful. (It’s bad enough that there are word count requirements!) Doing this creates a uniformity, and don’t we already have enough of that in mainstream pop culture?
The argument from me is simply: Forget about the numbers. Let the writing speak for itself.